Luxury Rides - Luxury Limousine

From Justelite.net

Limousine - Luxury Car / Luxury Vehicle

A limousine (or limo) is a luxury sedan or saloon car, especially one with a lengthened wheelbase or driven by a chauffeur. The chassis of a limousine may have been extended by the manufacturer or by an independent coachbuilder. These are called "stretch" limousines and are traditionally black or white. Limousines are usually liveried vehicles, driven by professional chauffeurs. As the most expensive form of automobile ground transportation, limousines are culturally associated with extreme wealth or power and are commonly cited as examples of conspicuous consumption. Among the less wealthy, limousines are often hired during special events (most commonly weddings and funerals).

While some limousines are owned by individuals, many are owned by governments to transport senior politicians, by large companies to transport executives, and by broadcasters to transport guests.^{[citation needed]} Most stretch limousines, however, operate as livery vehicles, providing upmarket competition to taxicabs. Builders of stretch limousines purchase stock cars from manufacturers and modify them, and most are in the United States and Europe and cater mainly to limousine companies. Few stretch limousines are sold new to private individuals. In addition to luxuries, security features such as armoring and bulletproof glass are available.

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Luxury vehicle.

Luxury vehicle is a marketing term for a vehicle that provides luxury — pleasant or desirable features beyond strict necessity—at increased expense (see: definition of luxury).

The term suggests a vehicle with greater equipment, performance, construction precision, comfort, design ingenuity, technological innovation, or features that convey brand image, cachet, status, or prestige—or any other discretionary feature or combination of features.

In contemporary usage, the term may be applied to any vehicle type— including sedan, coupe, hatchback, station wagon, and convertible body styles, as well as to minivans,^[1][2] crossovers, or sport utility vehicles and to any size vehicle, from small to large—in any price range.^[3] 

Automobile manufacturers market specific makes and models that are targeted at particular socio-economic classes, and thus "social status came to be associated more with a particular vehicle than ownership of a car per se."^[5] Therefore, automakers differentiate among their product lines in "collusion" with the car-buying public.^[5] While a high price is the most frequent factor, it is "styling, engineering, and even public opinion which cars had the highest and lowest status associated with them."^[5]

Every era in automobile history has had "a group of car marques and models that have been expensive to purchase, due to their alleged superiority of their design and engineering".^[5] Aimed at wealthy buyers, such automobiles might be generically be termed luxury cars."^[5] This term is also used for unique vehicles produced during "an era when luxury was individualistic consideration, and coachwork could be tailored to an owner like a bespoke suit."^[6] Although there is considerable literature about specific marques, there is a lack of systematic and scholarly work that "analyzes the luxury car phenomenon itself."^[5]

Though widely used, the term luxury is broad and highly variable. It is a perceptual, conditional and subjective attribute and may be understood differently by different people: "What is a luxury car to some... may be 'ordinary' to others."^[3] 

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